Posts Tagged ‘Effective Recruiting’

Mutual Focus: Effective Recruiting Requires Selling by Both Sides

May 2009

Even in the best of economic times, employers frequently botch the opportunity to recruit top-level executive talent when they either forget or ignore one of the cardinal rules of the recruiting — both the candidate and the company have to “sell” each other on the available opportunity.

Now that the job market has cratered, and the supply/demand dysfunction has contributed to a surplus of available executive talent, many companies have foolishly adopted the “you’re just lucky to be here” approach to recruiting. That is particularly true in big, highly visible organizations that have the distinction of finding themselves in a growth mode while everyone else is downsizing.

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Mutual Focus (PDF)

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